Customized promotion and publicity for musicians, labels, events, and more.

the artists


Loretta Sawyer Promotions provides music promotion and publicity for artists, record labels and event producers. With offices in Chicago, IL and Lexington, KY, we provide multi-media contacts with extensive national connections. Our focus is primarily on folk, americana, bluegrass, bluegrass gospel, country, rock, and acoustic music, but we also work with other performing artists as well as writers and visual artists.

Loretta Sawyer Promotions can provide personalized, affordable promotional services for bands and artists of any budget. Whether you just need help editing your press kit or full promotional tour support, it is worthwhile to have a professional on your side.


-CD distribution to Folk/Americana/Bluegrass Chart reporting stations

-Writing and formatting one-sheet for radio

-Radio playlist monitoring/ airplay tracking with report to client

-Press release for CDs to print and online media contacts

-CD mailings for print/online music publications and reviewers

-Social media presence: Blogs & posting on LSP website, Grammy 365, Folk-DJ, BGRASS-L, create/ maintain Facebook pages, EPKs, etc

-Features on LSP website

-"Now booking" press releases to venues, libraries, house concerts, festivals, bluegrass and folk societies & organizations; will coordinate with artist’s booking agent where applicable

-Press releases for booked shows to local/regional print and radio

-Album liner notes (samples available)

-Networking musicians and venues for concerts/events

-Personal representation at music industry conferences

Let Loretta help connect you to your audience. Email lo(at) to schedule a personal consultation to discuss your needs and options. You CAN afford professional promotion services!

Loretta Sawyer is a PR/Media specialist and artist promotions agent based in Chicago, Illinois. She brings over 15 years of direct marketing and promotional experience to the music business. Her credits include over 200 published articles in national magazines, association publications and newspapers, including Beat USA, Crossroads, Songwriters Monthly, Bluegrass Now, Bluegrass Unlimited, Bluegrass Music Profiles, NEA/Today, and many others. She previewed shows for the Alpine Valley Music Theater. She is the former editor of New Accountant, Real Estate News and Chicago Bride Magazines. Loretta Sawyer Promotions is also contributing national publicity and promotion for Michael Johnathon's WoodSongs Old-Time Radio Hour and the national public television broadcast of the Walden Play.

welcome message

Welcome to the new website for Loretta Sawyer Promotions and to my blog “The Lo Down.” Here I will share with you my adventures as I travel down the road of music and life.

Visit often for my updates, check out the great bands listed here, and watch for my pictures.


Read the Lo Down Blog >>
Abby Lane

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