Customized promotion and publicity for musicians, labels, events, and more.

the artists

about loretta sawyer promotions

Loretta Sawyer Promotions provides music promotion and publicity for artists, record labels and event producers, with an emphasis on acoustic, folk, and bluegrass. With offices in Chicago, IL and Lexington, KY, we provide multi-media contacts with extensive national connections.

LSP provides personalized, affordable promotional services for bands and artists of any budget. Whether you need full radio distribution and promotion of a new album, a local press release for an event, or promotional tour support, it is worthwhile to have a professional on your side.

Specialized services include CD distribution to Folk/Americana/Bluegrass Chart reporting stations, with follow-up, playlist monitoring, and airplay tracking; writing and formatting one-sheets, press kits, and social media pages; press releases and distribution mailings to media contacts, publications, and reviewers; event, gig, and tour support; liner notes; networking assistance; and personal representation at music industry conferences.

Loretta Sawyer is a PR/Media specialist with over 15 years of marketing and promotional experience. Her credits include hundreds of published articles in national magazines, association publications and newspapers. Loretta has worked with national and regional artists, contributed her talents to environmental causes, and recently contributed national publicity and promotion for Michael Johnathon's WoodSongs Old-Time Radio Hour and the national public television broadcast of the Walden play.

Learn More >>

loretta sawyer agency

All new updates, press releases, and blog entries can now be found at Loretta Sawyer Agency.

Loretta Sawyer Agency


welcome message

Welcome to the new website for Loretta Sawyer Promotions and to my blog “The Lo Down.” Here I will share with you my adventures as I travel down the road of music and life.

Visit often for my updates, check out the great bands listed here, and watch for my pictures.


Read the Lo Down Blog >>
Abby Lane

copyright 2009 Loretta Sawyer Promotions | website and design by